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This thriller is set in a major Hollywood film studio and features a young production manager who is dedicated to success and obsessed by his career in the dream factory. His participation in the power game leads to a paranoia of suspicion, betrayal and finally murder. this book is a film tie-in.

• Sales Rank: #16022686 in Books
• Published on: 1993-06-21
• Released on: 1993-06-21
• Original language: English
• Number of items: 1
• Binding: Hardcover

From Publishers Weekly
Set in the upper reaches of Hollywood moguldom, this powerful and disquieting first novel delivers the punch its strong beginning promises. Griffin Mill is a young, near-the-top executive at a major movie studio. His life is the movies, his life's goal is to run the studio, and his every move is measured for its effect on getting him there. He doesn't tell anyone when he begins receiving angry postcards from a writer who complains: "You said you'd get back to me. I'm still waiting"not because the cards threaten his life, but because they might be used against him within the studio. With a vague plan for propitiation, Griffin tries to pinpoint his threatening correspondent by making random contact with names from his calendar, all the while struggling not to lose his dominance in the management struggle. Dense with icons of the Hollywood mythstory meetings, power lunches, the right tables at the right restaurantsthis is a sharply etched mystery/thriller. But it is even more effective as a kind of modern morality tale. Griffin's self-absorption is so complete, his focus on his standing among colleagues and rivals so single-minded, that ordering from a luncheon menu takes on more significance to him than murder. In the hands of this talented writer, insecure, ruthless, aggressive Griffin Mill is an indelible character. 35,000 first printing; first serial to Manhattan, inc.; Literary Guild and Mystery Guild alternates.
Copyright 1988 Reed Business Information, Inc.

From Library Journal
Plagued by a disappointed writer's string of anonymously ominous postcards, Griffin Mill, a powerful Hollywood movie studio executive, commits a senseless murder and then takes up with his victim's girlfriend. Tolkin, himself a screenwriter, squishes this meagre story into his lead character's brain, where it becomes a minor league Dostoevskian psychological adventure, with the interesting subtext that a production executive's success leads not only to guilt and paranoia but to existential murder. Tolkin's bemused view of Hollywood is curt and bloodless yet hardly original, but he does have a keen perception of its various battle strategies. There's a happy ending, which the Hays Office wouldn't have liked, but Hollywood in the 1980s just might. David Bartholomew, NYPL
Copyright 1988 Reed Business Information, Inc.

From the Inside Flap
"Just as Griffin suspected, there was a meeting in Levison's office without him." With this opening, we are taken into the mind and life of Griffin Mill, senior vice president of production at a major Hollywood studio. It is a mind full of paranoia, duplicity, and guile--and a life full of money, power, and fame. It is the movie business.

Griffin Mill is ruthlessly ambitious, driven to control the levers of America's dream-making machinery. Griffin listens to writers pitch him stories all day, sitting in judgment on their fantasies, their lives. But now one writer to whose pitch he responded so glibly is sending him postcards: "You said you'd get back to me. You didn't. And now in the name of all writers who get pushed around by studio executives I'm going to kill you."

Squeezed between the threat to his life and the threat to his job, Griffin's deliberate and horrifying response spins him into a nightmare. Then he meets the sad and beautiful June Mercator and his obsession for her threatens to destroy them both.

With a compulsively readable narrative that offers a devastating portrait of contemporary Hollywood--the studio execs, the deal-making, the politics, the pitches--The Player is the smartest book about Hollywood since What Makes Sammy Run? and the most sinister since The Day of the Locust. If Dashiel Hammett were alive today, this is the book he would write about Hollywood.

"A shrewd, entertainingly dark Hollywood novel."--The New York Times Book Review

"One of the most wounding and satirical of all Hollywood exposes: dark and mordant...savage.... A portrait of life among the high-rollers and deal makers of a major Hollywood studio in the post-Golden Age. Unnerving.... A nightmare rendered with icy precision."--Los Angeles Times

"[A] surely crafted novel...that defines the machinery of moviedom in incisive, vivid strokes...a winning black comedy. Tolkin writes keenly, with a cynical eye for the machinations of the entertainment biz.... A hilarious indictment of contemporary Hollywood's ruling mentality. In its wry, acerbic description of the world behind the studio gates Tolkin's book recalls F. Scott Fitzgerald...and the vengeful comedy of Nathaniel West's The Day of the Locust."--The Philadelphia Inquirer

"Bizarre and brilliant.... A grand guide through the private offices, board rooms, and restaurants where Hollywood deals--and throats-are cut. Not since Indecent Exposure have we met such a consummately skilled player at this power game."--Boston Herald

"A tour de force that draws directly on Tolkin's experiences as a television writer and screenwriter who knows Hollywood from its seamy inside out."--Vogue

"Deliriously amoral. Just like Hollywood; full of asides and in-jokes and wisecracks."--Washington Post Book World

"[A] memorably vivid Hollywood novel."--Rolling Stone

"Reminiscent of The Last Tycoon...suspense keeps you flipping the pages. The Player is thoroughly convincing, both as a portrait of a power broker and as a depiction of the stratagems within the coterie that runs Tinseltown."--Atlanta Journal-Constitution

"An unusually classy mystery."--Cleveland Plain Dealer

"Reverberates with the ghosts of Cain and Camus."--Women's Wear Daily

"Gets inside Hollywood today.... What makes The Player such a standout work is that it examines the mid-set of the film industry and all its posturing behind the cameras.... It reveals a continuum of viciousness that seems indigenous to Hollywood."--San Diego Union

"It's a thoroughly up-to-date fable that maybe Kafka would have written if he'd been employed by MGM. The book has a sinister inevitability about it and it's probably as detailed an account of the contemporary Hollywood psyche as we're likely to find in current fiction. Anyone who has some connection to the film industry should get a big, knowing kick from the book and never be able to look at a studio executive in quite the same light again. Michael Tolkin just about convinces us that the devil is alive and well and hanging out at Morton's."--Bret Easton Ellis

"Icy irony and extreme accuracy

Most helpful customer reviews

3 of 3 people found the following review helpful.
Try the Movie Instead
By David Alden
Loved the movie, left flat by the book. I grasped the irony, but was bored by the sense of superiority, thought the writer's actions unbelievable, found the murder incomprehensible, and left uneasy about the relationship with June. About the only emotion to which I could relate was the paranoia about the possible arrest. The screenwriter had the sense to focus on that last emotion. I'd have liked the book better if Tolkin had done more of the same.

5 of 6 people found the following review helpful.
the rare novel that is inferior to the cinematic equivalent
By Jonathan E. Shapiro
It's a good story, but it's basically a skeleton of what would become Robert Altman's kaleidoscopic adaptation, filled with blink and you'll miss it cameos and references Tolkin's novel feels too heavy and it also lacks the humor present in the film. If you want to read some great Michael Tolkin, go to his sophomore novel, the powerful 'Against the Air', or his wonderful "L.A. Yuppie" trilogy of screenplays.

1 of 1 people found the following review helpful.
News flash -- sometimes the bad guys win and don't even feel bad about it
By Martha Freeman
This is the book on which the Altman movie is based, and it has quite the Patricia Highsmith feel: News flash -- sometimes the bad guys win and don't even feel bad about it.

Griffin, a movie executive, is being sent vaguely threatening postcards, apparently by a disappointed and disgruntled screenwriter. To atone -- sort of -- he picks a screenwriter at random whom he met with and goes to see him at a screening of The Bicycle Thief. He figures if he makes a big effort to placate one guy, in some karmic way he will placate the postcard writer, too. This makes weird sense in the book. Anyway, for no reason (shades of The Stranger) beyond imitation and because he can -- he ends up committing a murder.

The main character is curiously amoral, and seems not to consider the effects of his actions on others. At the same time, he is a heck of an observer, not only of others but of himself, of the little games and mood shifts, the political one upsmanship, that to some extent defines daily life. It seems that games and observations on the most superficial level are all there are for him.

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• Sales Rank: #223167 in Books
• Published on: 2014-10-12
• Original language: English
• Dimensions: 8.00" h x .34" w x 5.00" l,
• Binding: Paperback
• 150 pages

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9 of 9 people found the following review helpful.
This book is groundbreaking on many levels. The sigils ...
By morgan st. knight
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Excellent book! I love how the author gives clear ...
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Learn To Easily Create Robotic, IoT, and Wearable Electronic Gadgets!
Get up-and-running building cutting-edge Edison devices with help from this DIY guide. Programming the Intel Edison: Getting Started with Processing and Python lays out the Edison’s powerful features and teaches the basics of Internet-enabled embedded programming. Discover how to set up components, connect your PC or Mac, build Python applications, and use USB, WiFi, and Bluetooth connections. Start-to-finish example projects include a motor controller, home temperature system, robotic car, and wearable hospital alert sensor.

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• Sales Rank: #1203396 in Books
• Published on: 2015-10-05
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .60" w x 5.90" l, .65 pounds
• Binding: Paperback
• 240 pages

About the Author

Donald Norris is the author of the bestselling Raspberry Pi Projects for the Evil Genius, Build Your Own Quadcopter, and The Internet of Things: Do-It-Yourself at Home Projects for Arduino, Raspberry Pi and BeagleBone Black. He is an engineer by formal training but has acquired a comprehensive background in software development in the past 20 years. Don is also an adjunct professor at the Southern New Hampshire University. He has authored and presented three university courses and is currently teaching another one based on innovative technologies, some of which are discussed in this book.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Like the Edison: what's your time worth and what would you rather spend time doing?
By Trevor C
I'm still working through many of the examples in the book but given how new it is, and the fact there's only one (very negative!) review currently, I thought I'd offer a counter-point.

This book is a detailed resource that provides step-by-step instructions on how to initially set up the Edison (in multiple ways depending on your use case, whether that's plain-jane Yocto Linux geared toward engineers/professional developers or hobbyists/tinkerers who opt for Ubilinux/Debian, which is a little more user-friendly). He walks through basic examples using just the Arduino IDE then jumps to Python, running through similar examples while highlighting various differences in syntax and the like. I have yet to work through the later material but at a glance the quality appears consistent (if not even higher given the additional complexity). This is clearly geared toward people who are computer-savvy but not necessarily programmers: the explanations are thorough, which might strike some as unnecessarily detailed but I was never left wondering why something worked (or didn't!).

For background, I'm a tech hobbyist/tinkerer. I have no formal computer science background but have spent countless hours fiddling with hardware (less on the software side). I purchased an Arduino and Raspberry Pi to experiment and prototype ideas I've been kicking around, and after blitzing several online tutorials I realized I was willing to spend a little more money if it saved me time. Enter the Edison with Arduino development board: in my (very inexperienced!) opinion it offers the best of both devices, admittedly at a significant price premium. Like the Pi, it can run a full-blown version of Linux, be programmed in a variety of languages, including some like Python that trade computing resource efficiency for more flexible grammar/syntax - a trade I'd gladly make day in and day out! At the same time, it still boasts the Arduino's ability to control analog devices without inserting an ADC in the middle. This is a luxury you pay for as evidenced by the purchase price, which is several times more than an Arduino and Pi2 (combined). This might be an excellent value for you, or it might be a colossal waste of money since the Pi can do just about everything in a similar form factor for a fraction of the price. This boils down to your current experience level and how much you value your time. Purchase this book if you value it at more than $1/hour and are not already a highly-competent programmer (and/or Arduino/Pi hobbyist.)

To the other reviewer's point: yes, much of this material can be found online at Instructables, SparkFun and elsewhere. For what it's worth, I performed the initial setup and several tests/demos with the help of the hodgepodge of other material available online. I stumbled on to this book afterward, and while reading through wish I had made the discovery sooner. That isn't to say the other tutorials aren't great: they are! However, I have yet to stumble on to a single source of information that's as comprehensive and user friendly as this guide. In hindsight I'd have spent three times as much and still felt like I received my money's worth.

1 of 1 people found the following review helpful.
Five Stars
By Soekianto Sosrodjojo
a good starting point to use Intel Edison

1 of 3 people found the following review helpful.
One Star
By Amazon Customer
You can get better material for free off the internet. Don't bother buying this book.

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The heart is true to the demands placed on it. Surely no one would be foolish enough in natural things to argue with you when you turn the thermostat to 70 degrees, but they will when you set your goal on God's promises. Hope, like a thermostat, is simply a goal-setter with no substance. Faith, which comes from the heart, is the substance of what you desire. The heart (spirit) of man is like the heart of the heating-cooling unit. Designed by God to produce the very thing you plant in it. You plant it or set the goal by speaking it!

• Sales Rank: #906380 in Books
• Brand: Charles Capps Ministries, Inc.
• Published on: 2015-05-01
• Original language: English
• Number of items: 1
• Dimensions: 5.40" h x .60" w x 3.50" l, .5 pounds
• Binding: Pamphlet
• 32 pages

About the Author
Charles Capps is a retired farmer, land developer, and ordained minister who travels throughout the United States sharing the truth of God's Word. He has taught Bible seminars for thirty years, sharing how Christians can apply the Word to the circumstances of life and live victoriously. Besides authoring several books, including the bestselling The Tongue-A Creative Force, and the minibook God's Creative Power, which has sold over 3 million copies, Charles Capps Ministries has a national daily syndicated radio broadcast and a weekly television broadcast aired over several networks called "Concepts of Faith."

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1 of 1 people found the following review helpful.
What a revelation
By William Jergensen
I read this and I am purchasing it for members of my church! Buy, read, be blessed

0 of 0 people found the following review helpful.
Five Stars
By William Bateman
Anything Charles Capps wrote is true, usable and lines up with the Word of God.

0 of 0 people found the following review helpful.
Perfect read
By Amazon Customer
Just what I needed

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Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?

Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.　Packed with real-world examples of campaigns from companies including Sony, Red Bull and HP, the book also contains practical advertising and branding templates and toolkits.

Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future predictions. 　　　

• Sales Rank: #263528 in Books
• Published on: 2015-04-28
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .46" w x 6.14" l, 2.20 pounds
• Binding: Paperback
• 216 pages

Review
"This fantastic book will challenge how you think and view the world – it also happens to be incredibly useful for anyone who wants to understand the current and future direction of advertising. Faris takes us on a journey through communications theory, neuroscience, and the history of media, and leaves us with practical and actionable ideas on how to do better work. An absolute must-read!" (David Passiak Head of Innovation and Reseach, Dubizzle)

“Great ideas, as the book explains, are borrowed bits of other great ideas recombined in new and interesting ways. Paid Attention doesn’t just explain the concept, it lives it, combining ideas from economics, psychology, philosophy, media studies, and, of course, advertising, into a coherent narrative for this particularly incoherent time. The book is well worth your attention and you’re sure to find a few ideas to steal for yourself and your brand.” (Noah Brier, Founder Percolate)

"Reading this book felt a little like intellectual pinball as I was bounced between the worlds of psychology, philosophy, economics and advertising history: always entertaining while also sometimes genuinely profound.  At a time when almost every pundit seems to be questioning whether advertising has a future, Faris is offering some answers." (Will Collin, Founding Partner Naked Communications)

"Sometimes, reflecting on a broken mirror is a fascinating thing. When chaos disrupts the perception of order it can offer a fresh perspective and jarring insights.  Faris brings indisputable advertising credibility to the fluid timeline of the now. The ongoing polemic of conversation in advertising and the precision and force of his thought, against an ever changing context, not only makes Paid Attention a powerful read, but a necessary one for any practitioner in marketing today and likely for years to come.  I’m not usually one for grand pronouncements, but this could be the most important 'tool' I equip myself with for a very long time."
(Michael Kasprow, Partner and Director of Innovation Union Creative)

"In the digital age and beyond, marketers can no longer buy attention. That means how we define strategy, creative ideas, media, and even the role of the consumer has to change. Faris Yakob has spent a career writing and speaking about these topics. Few thinkers better understand the challenges that confront marketers, advertisers and agencies in the years to come. Finally, we have his knowledge --captured in a clear, logical text that offers readers an understanding of the recent changes, and what we can do to prosper." (Edward Boches, Professor of Advertising, Boston University formerly Partner and Chief Creative Officer, Mullen)

"[A]n interesting and challenging book that allows any person in charge of marketing or advertising a business to rethink their advertising system." (Charles Franklin Small Biz Trends)

"The most over-asked question by five-year-olds is the most under-asked questions by adults – 'why?' Why do we do things this way? Why do we make certain assumptions? Why don't we try a different method? Faris steps into the role of advertising’s irritating toddler in an effort to understand why the industry is in the state it’s in and what it can do to regain its relevance. Faris asks the questions the rest of the ad industry are too scared to ask. And now that he’s done it, it’ll be interesting to see which agencies will make the changes the rest of the industry will be too scared to make. Here lie the nuggets of wisdom you’ll hear repeated in ad agency board rooms for years to come. Take a read, collect some quotes and sound like the smartest person in the room before someone else does." (Dave Birss Editor at Large, The Drum)

"In today's global, 24/7, hyper-connected environment, our attention is the most prized commodity. New media call for new approaches to strategic communication. Drawing upon a rich and highly interdisciplinary body of scholarship on the links between cognition, symbolic expression and behavior, Paid Attention is a primer for the praxis of persuasion in the 21st century. Clearly fluent in both academic research and marketplace realities, Faris Yakob offers a welcome bridge between theory and practice. Scholars and professional communicators alike should pay attention." (Gwenyth Jackaway, PhD, Assoc Prof & Assoc Chair of Communication & Media Studies Lincoln Center, Fordham University)

"Great ideas happen when you ask a lot of questions. If you want to ignite culture, you need to challenge conventions. Faris is one of the brightest and most curious minds in advertising, and in Paid Attention: Innovative Advertising for a Digital World, he asks questions that every advertiser and marketer should be asking themselves today about breaking through in an increasingly on-demand and attention scare world. In the process, he arrives at some revealing brand tactics and strategies that will help you create advertising people seek out not skip. Recommended reading for anyone in the advertising and marketing business.”
(Winston Binch, Chief Digital Officer Deutsch LA)

"A lively, penetrating, thoroughly intelligent investigation of how content wins attention...or fails to do so. Let Faris be your guide to new ideas and best practice." (Grant McCracken Affiliate Berkman Center for Internet & Society at Harvard University)

"Faris has hosted sessions for my students on our many trips to New York. His passion and particular lexicon have both challenged and inspired students from around the globe.  His new book is about the now and treats digital as the norm that it has become.  Unusually for this genre of book, it is light of touch, eminently readable and seamlessly integrates different cultures so as not to appear out of the US. Philosophy, yes in part, but with the common touch." (Bruce Sinclair Principal Lecturer, Bucks Adschool, Bucks New University)

“Paid Attention gives a comprehensive view of how the advertising industry has evolved and how new technologies and social media have affected what people demand from brands today. Faris covers philosophy, psychology, behavioural economics and social behaviours to look at how planners and creatives  can ensure their work is relevant, engaging and appropriate. He covers a great deal of information in an approachable and straightforward way, with stacks of recent examples of successful advertising.” (Emily Hare, Managing Editor Contagious Magazine)

"Ever been on a roller coaster? They tend to hold your attention well. Slowly scaling great heights, then wonderful views, sharp unexpected turns, fast paced, and great fun. Faris's book is a roller coaster of a book - full of ideas on ideas, it held my attention at every turn. Packed full of theories and evidence to weigh and consider, this is the advertising/communications/ideas book of the year." (Adam Ferrier, Chief Strategy Officer Cummins & Partners)

Advertising, marketing, and media professionals; advertising, marketing, and media students

"What Faris does a great job at is walking the reader through the recent past to the now in advertising, punctuated by case studies that help add color along with good footnotes. It is the evolution of tools at our disposal that have really changed the way we communicate, and to a degree, what we communicate."
(Jane Goldman Adland.tv)

"Paid Attention is a must-read for anyone struggling to understand media’s changing relationship with consumers in a world being transformed by digital. Funny and provocative, and packed full of great examples, it’ll get you thinking differently, whether you’re an advertising professional or a media entrepreneur trying to reposition your business to take on the next generation of opportunities." (David Flynn Chief Creative Officer, Endemol UK)

"The brand communications playbook has changed little in the last century. I think it’s safe to say the world we live in has changed dramatically in that time. Paid Attention is a hugely useful playbook to draw from in order to develop communications for the world today, not the world of yesterday." (Gareth Kay Co-founder, Chapter. Former CSO, GS&P)

"A new marketing philosophy for our time." (Ben Richards Global Chief Strategy Officer, Ogilvy & Mather)

"Faris Yakob, you most certainly have my attention. But, then again as one of my most valued advisors in this world of communication and creator of the LIA NEW Category, you always have always made me pay attention. What a marvellous read. Intentionally or unintentionally, you have put into perspective the way all media are converging with one another and share similar methods for success, despite which platform they come from or how content is now consumed. Brilliantly, you examine how crucial it is to distribute your work in order to achieve your goals. It is incredible how the concepts, like sharing, which were learned as toddlers in the sandbox, are now the governing rules for a fruitful,
profitable campaign. I know this book will be the gold standard for understanding modern concepts about media. But then again, technology changes so quickly, that by the time you finish reading my review, this book will need to be amended in your enviable style.  A MUST-read for anyone living in this world of infinite content. I really Paid Attention to every single word." (Barbara Levy President, London International Advertising Awards)

"Faris's phaser is set to stun as he reverses the polarity of the ad industry in a cautionary tale against old media thinking. Salvation comes in the form of numerous helpful thoughts starters for those genuinely interested in exploring the future of marketing." (Johnny Vulkan, Founding Partner Anomaly)

"We don’t think of it this way, but advertising is an industry with a history of its own, shaped by heroes, epiphanies, disasters and luck. It’s not often analysed like other industries, but in his book, Faris has laid out a rich and intricate landscape that not only frames the state of advertising today, but the events that contributed to it, and how advertising should evolve in the face of that fast-arriving future we’ve heard so much
about. Grab a thesaurus and get ready for a Billy Madison-esque learning montage." (Amber Finlay Director of Communications Planning, Converse)

About the Author
Faris Yakob is the founder of Genius Steals LLC, an idea and innovation consulting firm. Previously he was Chief Innovation Officer at MDC Partners and Executive Vice President, Chief Technology Strategist at the world's largest advertising agency, McCann Erickson. He was named one of ten modern day Madmen by Fast Company and one of the most respected planners in the world by The Planning Survey. He regularly writes about brands, media, communications, and technology in publications that include Fast Company, Forbes, Advertising Age and Maxim. He is a frequent speaker at international conferences and has lectured at MIT and USC.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Entertaining but unfocused
By David Wineberg
Faris Yakob starts off as you would hope for a book called Paid Attention, explaining that it is no longer possible to purchase the magazine, program or time slot to have your entire target audience seeing and/or hearing your message. Media have multiplied, fragmented and taken the audience with them.

But then he walks away from the argument. He gets on his horse and rides madly off in all directions. There are lots of references to studies, psychological, biological and case. There’s lots of name dropping. But he doesn’t examine the state of paid attention. The last third of the book is about working in ad agencies: what do ad agencies do, the importance of advertising awards, how creativity works and how it should be broken out. The exalted act of stealing. The evolving role of the planner.

He cites all kinds of wonderfully creative marketing campaigns which were considered successful, but as in medicine, the operation might have been a success, but the patient died (New products have an 80% failure rate). There’s a lot of evidence Yakob reads widely, fiction and non. But then, he cites the dubious authority of Jonah Lehrer, a totally discredited author/researcher. Twice.

Yakob can be refreshingly truthful, calling market research wrong and the traditional purchase funnel “explanatory fiction”. All the brainscanning advertisers pay for only proves we don’t know how or when decisions are made to purchase their products. Forget about why. Dictating when and where content will be encountered is impossible for much of an on-demand world, he says. “Calling people consumers tricks you into thinking they spend their whole lives buying stuff, or thinking about buying stuff. But they really are not that interested.”

Which brings me to his focus on brands. By limiting brands to consumables purchases, he (and every other writer I’ve seen on this topic) leaves out all other kinds of brands. Not all brands imply something to buy and not all “relationships” are commercial. You don’t have to have a “relationship” with a brand – the holy grail of ad agencies in the social media era. FBI conjures an unmistakable response in everyone. So does Red Cross. The Salvation Army. Mount Everest. Uncle Sam. Smokey The Bear. They do not speak to product value or aspects or functionality, luxury or low end, customer service or lifetime guarantees. Or style, innovation or class. They don’t advertise on the Super Bowl, Yakob’s favorite wellspring of examples. But they are extremely strong brands. And we can learn from them, if someone would bother.

From this book, I imagine Faris Yakob to be highly intelligent and insightful. It might be fascinating to see him apply himself totally to a single thesis and dig deep. This little book does not show that effort.

David Wineberg

3 of 4 people found the following review helpful.
Pay Attention to Paid Attention…
By George Parker
With the publication of his first book, “Paid Attention,” Faris Yacob has created a blinder. Which, for the benefit of the hoi-poloi out there, is Brit-Chat for “blinder.” Full disclosure… He’s also a mate, but as he well knows, I will not go easy on him if I think he is trying to sell us a pseudo-blinder. Fortunately, he isn’t. Although his tome is cloaked in the kind of esoteric language that requires ready access to a 24 volume, unabridged edition of the Oxford English Dictionary, the essence of it is brilliant. He delineates and identifies the constantly changing, La Brea Tar Pit like landscape within which the poor sods of today have to operate, compared to when I first started out and the choice was papyrus or clay tablets. More than that, he suggests logical methods of approaching possible solutions to the current conundrum… Yes, logical solutions. When was the last time you heard that applied to the ad biz? On page six he writes… “The objectives of commercial communications are to influence mass opinion and behavior.” Oh my God, David Ogilvy couldn’t have expressed it better. “Homage of the Century” to Faris for that. Then on the last page of his epic, his advice to people just entering the biz… “Don’t worry too much… It’s only advertising after all.” Ha, yes indeed. Faris has “homaged” that from me when in the past I have advised young ad wankers not to get their knickers in a twist, ‘cos… “It will never hang on the walls of the Louvre.” Forego a couple of pints and buy Faris’s book. It’s meatier than my old mum’s black puddings. “Eh, even the white bits were black.” Homage to Eric Olthwaite there! Pay attention.

1 of 1 people found the following review helpful.
Genius in a box
By Jason Keath
Faris is a genius. Read this book if you want to understand the soul of marketing and advertising. It's not just about campaigns and ads and social media. Faris elevates the conversation to the fundamentals of grabbing human attention, and the history of the industries that attempt this every day. His wit, intelligence, and thoroughly researched concepts will give you a strong foundation from which to build a business and brand.

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The Member States of the European Union combines an analysis of individual EU member states with the effects of Europeanization on domestic institutions and policies. Examining both sides of this crucial relationship, it is the best guide to EU member state relations available.

The second edition has been thoroughly updated to take in the latest round of EU enlargement and includes chapters on eight member states from different geographical regions and dates of accession. These are followed by seven thematic chapters on the Europeanization of structures, actors, and processes within the EU 27.

Each chapter is written by an international expert in an acessible and engaging way. It is the ideal text for all those with an interest in the member states of the European Union and how they work together.

• Sales Rank: #379457 in Books
• Published on: 2013-03-01
• Original language: English
• Number of items: 1
• Dimensions: 6.70" h x 1.00" w x 9.60" l, 1.60 pounds
• Binding: Paperback
• 456 pages

About the Author

Simon Bulmer is Professor of Politics at University of Sheffield

Christian Lequesne is Director of Centre d'Etudes et de Recherches Internationales (CERI) at Sciences Po

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0 of 0 people found the following review helpful.
Five Stars
By SU MI WOO
This isn't bad.

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[U371.Ebook] Get Free Ebook Co-Active Coaching: Changing Business, Transforming Lives

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• Published on: 1900
• Binding: Paperback

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This book contains some of the most popular UFO stories from the files of a researcher’s 40 years of research. Stories range from: Stories about famous rock stars, Nobel Prize winners, and top researchers who experienced alien abduction. Stories about the connection of consciousness to the UFO phenomena and insight into where inventions come from. The best stories of the United States cover-up including the CIA’s documented channelling of an alien, and the real inside story of Area-51. Stories about what the Presidents of the United States knew about the UFO subject. The inside story of Hillary Clinton and UFOs. The full story of the Bledsoe abduction which is about to become a major Hollywood movie. The story of the Canadian government, that confirmed flying saucers were real, were dealing with recovered UFO hardware including the Roswell crash, and tried to get an alien to land at a Top Secret base. Stories of a huge 1975 flap of sightings that was tied in closely to the United States nuclear missile program.

Grant Cameron is the world’s leading researcher on the subject of UFOs and the President, the Canadian government UFO story, and the role of consciousness in how the UFOs work, and why they might be here. He has also done extensive work on the connection between modern music and aliens. He has written up much of his research finding at his website www.presidentialufo.com

• Sales Rank: #431154 in eBooks
• Published on: 2015-03-17
• Released on: 2015-03-17
• Format: Kindle eBook

About the Author
Grant Cameron is the world’s leading researcher on the subject of UFOs and the President, the Canadian government UFO story, and the role of consciousness in how the UFOs work, and why they might be here. He has also done extensive work on the connection between modern music and aliens. He has written up much of his research finding at his website www.presidentialufo.com

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6 of 7 people found the following review helpful.
Recommended to all
By Triangulum
Fascinating book!! I want to clarify for anyone confused by the name that this is written for adults, not children. The Chris Bledsoe abduction stories (there are more than one) are a highlight. The story about the CIA and Navy channeling an alien was another personal fav. Chapter 7 has a bunch of really interesting celebrity abduction stories too. Recommended to all.

6 of 7 people found the following review helpful.
The book is amazing. Very easy to read any time because it ...
By edupogo
The book is amazing . Very easy to read any time because it has many separate histories. I am following Grant since 3 years ago ,is one of the more serious UFO/Et researchers , he has a lot of interviews videos in the net . waiting for the next

5 of 7 people found the following review helpful.
An Extreamely Interesting book on The UFO & ET Phenomena
By Jim Schaefer
I don`t know what book "princess lucy " was reading when she wrote the review for this book , also the ONLY book review she has ever written , but she couldn`t be more wrong. Perhaps she`s confused , regardless, I found this book to be extreamely interesting , engaging and factual on many the most important UFO & ET related cases that have happened in the last 50 yrs or so . This book touches on many areas of the phenomena and is a great read ! Grant is an internationally known lecturer & researcher of the UFO & ET subject and an expert in the feild. Highly recommended !

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This introduction to historic preservation goes well beyond the Secretary of the Interior's Standards for Rehabilitation and shows how wood, stone, masonry, and metal were used in the past and how adaptive re-use can be employed to bring modern amenities to historic structures. The book covers all aspects of the exterior and interior building fabric, including windows, roofing, doors, porches, and electrical and mechanical systems for both residential and small-scale commercial buildings. Richly illustrated with photographs showing typical elements of historic buildings, decay mechanisms, and remediation techniques, the book also contains a variety of useful case studies and features a companion Website that offers dozens of additional images and resources.

• Sales Rank: #91590 in Books
• Brand: Young, Robert A.
• Published on: 2008-03-21
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 1.20" w x 8.30" l, 2.61 pounds
• Binding: Hardcover
• 448 pages

Review
"...straightforward layout and sensible approach -- each chapter tackles a different building material or architectural component, moving from a historical overview to a review of common problems and recommended solutions -- will make this detailed guide required reading for anyone interested in repairing and maintaining an old house." (Old-House Journal, July-August 2008)

"Young…has done a really great job with the task he set out to do. His coverage of the subject is very comprehensive in nature." (ARBA, June 2008)

"The book covers all aspects of the exterior and interior buliding fabric...Richly illustrated with photographs...a variety of useful case studies" ( Listed Heritage Magazine, September)

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10 of 10 people found the following review helpful.
When You're New But Your Project is Old
By Paul A. Ellis
You're new, but one of your duties is to renovate or maintain a building that is old--perhaps one hundred or more years old. Of course you should engage professionals for the work, but where do you start and how do you evaluate what needs to be done and how well they do it? That's the position I found myself in last year. My new job here in the Midwest (I was born and bred in the Pacific Northwest, where truly old buildings are as rare as sunny days) includes custody of a 150-year-old historic home and renovation of an equally old one-room schoolhouse. While I have access to several preservation experts--many times offering conflicting opinions--I am the project manager. Since my experience has been entirely in new construction, Robert Young's book has been a lifesaver for me. This is no Preservation for Dummies--it's a truly informative volume that covers all aspects of historic preservation (process, materials, styles, systems) and offers "best practices" as well as bibliographies for further reading on each aspect. If you are new to preservation, need a refresher or just want an authoritative source for occasional reference, then buy this book.

6 of 6 people found the following review helpful.
Technology primer
By David G. Woodcock
Professor Young has created a comprehensive overview of the the process of preserving historic buildings, and an invaluable guide to the materials used, their decay processes and the methods used in their repair and maintenance. The bibliographies alone are worth the cost of this publication.

1 of 1 people found the following review helpful.
Best Preservation book ever
By Teodor
Easy to read and well composed. Robert Young is well versed and has always been champion for preserving historically important homes. He lead by example. His personal home is one of the case studies listed.

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